Nicole Richie, Project September and The Hollywood Roosevelt team up for Planned Parenthood

Nicole Richie joined forces with social shopping app Project September to host an exclusive fashion party at The Garden at The Hollywood Roosevelt, all to raise money for Planned Parenthood. Bloggers Sheryl Luke, Bethany Marie and Marie von Behrens attended the sophisticated spring soirée, mingling alongside Nicole and friends, and Project September co-founders Alexis Maybank and Leah Park.

The stylish crowd arrived dressed in their favorite festival-inspired ensembles for photographer Asher Moss to shoot the Project September festival lookbook, then their glam looks were made shoppable on the site—and because there’s nothing like shopping for a good cause, a portion from every purchase was donated to Planned Parenthood. The Hollywood Roosevelt was the ideal setting for the event, providing a palm tree-lined backdrop for the summer-themed shoot.

The champagne was flowing at the exclusive shopping event as DJ Lindsay Luv spun tunes and chic guests snapped selfies.
+ Nicole Richie dressed in House of Harlow at The Garden at The Hollywood Roosevelt

Project September is an immersive, visual shopping site that connects users with the brands they love. Designed as a shoppable, digital magazine it allows individuals to easily discover and purchase products from the world’s best fashion and beauty images. It’s available for free through the App Store or over on their site, we recommend you check it out.

  • Photography by Asher Moss

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